Your measurement plan,built in minutes.
Scan your site, capture Google Analytics 4 events, export to Jira and Google Tag Manager.
Measurementplan is a web application that automatically discovers conversion events and key interactions on your website, generates a structured measurement plan, and exports it directly to Google Tag Manager or as Jira tickets — eliminating the need for manual spreadsheets.
Define all tracking events.
Enter your URL and see every event worth tracking.
Upload your spreadsheet.
Turn your spreadsheet into a solid tracking plan with clean event taxonomy and parameter definitions.
How it works
Fully automated.
From scan to implementation, with minimal human input.
Agentic scanning
Detects all tracking, conversion and key events.
Jira Tickets
Auto-generate implementation tickets for your dev team
GTM Export
Push tags and events directly to your GTM container
Why it matters
Your ad spend is only as smart as your tracking.
The algorithms are learning from someone. Make sure it's your data.
Google, Meta, and other platforms use conversion signals to decide who sees your ads and how much you pay. Without tracking, the AI optimises for clicks, not customers — and your budget trains someone else's campaign.
The best ad features don't work without conversion data.
Target ROAS. Maximize Conversions. Advantage+ Campaigns. Every strategy that scales requires clean event data. No measurement plan means no access to the tools your competitors are already using.
Your competitors know exactly which campaigns made money last week. Do you?
Without event tracking, you can't tell which channel drove sales, which creative is burning budget, or where to double down. You're making decisions in the dark while they compound every insight.
Why switch
Stop maintaining spreadsheets.
Google integrations
Google Tag Manager
We request read and write access to your GTM containers to export tags and triggers directly from your measurement plan — no manual copy-paste.
Google Analytics 4
We request read access to your GA4 property to compare your existing event coverage against the measurement plan and identify gaps automatically.
We only request the permissions needed for these features. Your credentials are never stored. Privacy Policy